Welcome to Instinct
We’re a team of veterinary professionals, technology experts, and educators working to make life better for the people who care for animals.
Hey there—thanks for stopping by.
I’m Caleb, an ER vet and founder of Instinct. Years ago, I wrote about how broken veterinary software was—because I’d lived it: critical cases, glitchy systems, long nights that shouldn’t have been so hard. In 2017, a handful of us from vet med and tech decided to change that.
You might not know our name yet, but you probably know our work. We’re ER vets, specialists, technicians, practice managers, and engineers who’ve spent decades inside hospitals, building the tools we always wished we’d had. Instinct is majority-owned by veterinarians—people who understand what’s on the line with every patient.
It all started with missed charges and paper chaos.
We built Instinct Treatment Plan to stop overlooked treatments and lost revenue. It was simple but gave teams time back and helped hospitals thrive. That small start grew into Instinct EMR—the system now running some of the busiest ER and specialty practices. We didn’t build it to tick boxes; we built it because we’ve lived the close calls and sleepless nights that make this job so hard.
Now, alongside Plumb’s, Clinician’s Brief, and Standards of Care, we’re creating a connected family of tools to help more than 360,000 veterinary professionals make safer, smarter decisions every day.
veterinary software on software review site Capterra
per week saved by veterinary teams using Instinct
We’re not just building software. We’re building the future of vet med.
Many of us still use these tools in practice ourselves. That’s why we sweat every detail, so you can focus on patients, not workarounds. And we’re just getting started.
If you’re a veterinary professional, practice owner, or someone who simply wants better systems for the people on the front lines of patient care—welcome. We hope you’ll join us.
